About Freyja

Freyja was founded by Chantel Vincent. Born and raised in Cranbrook BC, who left town for a career in Television but always had a foot in retail. She went all-in June 2007 and opened Freyja Downtown Fernie BC.
17 years later, the passion has deepened. Never shy of trends, being fashion or tech, Chantel has guided Freyja through it all and most importantly, created the Freyja community where women connect, learn and lift each other up. It’s the women of the Kootenays that keep Freyja on its toes, the ultimate true influencers of resilience, adventure and kindness. More with Chantel on Instagram.