About Freyja

Inspired by Kootenay Women. *Freyja (which is pronounced Fray-AH) opened June 2007. 

The collections and community here are curated for Kootenay life, and to straight up look and feel your best. It’s the Freyja mission. Emphasis on living your best life! Freyja is just here to help you!


Freyja was founded by Chantel Vincent. Born and raised in Cranbrook BC, who left town for a career in Television but always had a foot in retail - she went all-in June 2007 and opened Freyja Downtown Fernie BC.

15 years later, the passion has deepened. Never shy of trends, being fashion or tech, Chantel has guided Freyja through it all and most importantly, created the Freyja community where women connect, learn and lift each other up. It’s the women of the Kootenays that keep Freyja on its toes, the ultimate true influencers of resilience, adventure and kindness.

“I’ve come to believe that each of us has a personal calling that’s as unique as a fingerprint—and that the best way to succeed is to discover what you love and then find a way to offer it to others in the form of service, working hard, and also allowing the energy of the universe to lead you.” – Oprah Winfrey